The 5 Types of Content You Should Be Posting Every Week (If You Actually Want Sales)
Let’s cut the fluff.
If your content strategy is “vibe and hope for the best,” you’re leaving money on the table.
Here’s the thing: content doesn’t just build awareness—it should be doing the heavy lifting of warming your audience, building trust, and moving people toward a sale.
So if you’re tired of posting pretty pics and hearing crickets?
Let’s fix that.
Here are the 5 content types your weekly strategy needs (yes, all of them):
1. Authority Content
💡 “I know what I’m talking about.”
This is where you show them you're not just posting pretty quotes—you’re the expert.
Break down concepts. Share behind-the-scenes insights.
Expose industry myths. Educate without overwhelming.
Goal: Position yourself as the one they trust to solve their problem.
🖼️ Post idea: “3 mistakes new sellers make on Etsy (and how to avoid them)”
2. Social Proof Content
💡 “Look, it’s already working.”
People don’t buy because you say it’s good.
They buy because others are getting results.
Showcase wins, reviews, screenshots, DMs, even your own milestones.
Goal: Build trust and reduce risk.
🖼️ Post idea: “How I made £1,200 in passive sales in 14 days (no ads, no followers)”
3. Relatable/Identity Content
💡 “This is for people like me.”
People buy when they feel seen.
Speak to their values, dreams, and inner chaos.
Make them say “this girl gets it.”
Goal: Create connection + community.
🖼️ Post idea: “You’re not lazy. You’re just building a business in your notes app, while holding a baby, and fighting burnout.”
4. Soft Sell Content
💡 “You can totally have this too.”
You don’t always have to scream “buy now.”
Sometimes it’s a gentle flex. Show them what’s inside your offer.
Tease a result. Drop the link. Let the curiosity do the work.
Goal: Spark interest without the ick.
🖼️ Post idea: “What’s inside my viral content vault? Let me show you…”
5. Hard Sell Content
💡 “Don’t scroll past this if you’re tired of playing small.”
Now’s your moment.
Drop urgency. Address objections. Paint the pain of waiting.
Make your offer a no-brainer. Be bold about it.
Goal: Get them to buy. Today.
🖼️ Post idea: “You’re one decision away from making daily sales. Here’s how.”
🖤 TL;DR?
If your content isn’t doing at least one of these 5 things, it’s just noise.
And noise doesn’t convert.
You don’t need more content.
You need strategic content that moves people.
If you’re ready to stop guessing and start growing, the Luxe Stocks Content Vault has all the visuals, templates, and weekly inspo you need to show up like the CEO you are.
✨ Ready to show up like a content queen (without burning out)?
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✨ Ready to show up like a content queen (without burning out)? 〰️
The Luxe Stocks Content Vault gives you instant access to scroll-stopping videos, aesthetic images, and done-for-you templates—so your feed always looks premium and your content always converts.
No more scrambling for ideas.
No more pixelated freebies.
Just luxe, high-converting content—delivered weekly.
💻 Join now for £19.99/month and start posting like the CEO you are.